A collective memory experiment · part two is open
What do you remember?
Try drawing five Indian brand logos from memory. After each drawing, we’ll show you the original. Part two has six new brands. You don’t need to be good at drawing.
5 brands · about 5 minutes · no account needed
Part one · the results
2,926 drawings of ten Indian logos
Only 31% came close to the real logo. We remember a logo’s colour and its name; the shape is a blur.
See all ten logos →
The idea
These examples come from Branded in Memory, a Signs.com project where more than 150 Americans drew 10 familiar logos from memory. Their drawings were compared with the originals to see which colors, shapes and details people remembered. We’re adapting that idea for Indian brands.
5 brands · about 5 minutes · no account needed